University of Wisconsin, Robert M. La Follette School of Public Affairs Website

Challenge: UW Lafollette needed a new responsive website, with a content management system. The school had grown considerably since their initial site map was created, and needed a clear project road map created to move forward.

Scope of services: Complete website re-creation. Initiated meetings with current faculty and administrators for input to recreate the website structure, sitemap and overall user experience. Analyzed existing google analytics user behaviors to help shape the new user flow for the new site. Implemented remote usability testing questionnaires, and user hotspots tracking for the old existing website, to benchmark and determine pain points and challenges faced by users. With this data and client input, a new website design, user interface and user experience were created. The new responsive website was created, coded and integrated into a content management framework for easy updates by the client.