SONY Nashville Chris Young Album Release Teaser Emojis

SCOPE: As part of a new album release package, we created custom emojis for the artists on the SONY label.

- The emojis were released via Twitter and Instagram as a teaser for fans to build up excitement and interest in the next single from the album.
- In the first couple of hours of the first emoji release, there were over 3,500 likes on Instagram.
- Emoji teaser was used to announce 2016 tour dates with guest artist Cassadee Pope.