We live in a cluttered world of mass marketing. There are endless ways to creating brand awareness. Digital media finds its way onto every device that we come in contact with. I remember that my father used to tell me a silly factoid that goldfish only remember something for 3 seconds. I wonder how many of us can recall an ad 3 seconds after we’ve viewed it.

My father used to tell me a silly factoid, goldfish can only remember something for 3 seconds. Click to Tweet

Sensory branding is a type of marketing that appeals to all the senses in relation to the brand. Multi-sensory communications integrate audio, lights, print, video and even taste and scent.

At CLIMB United, we believe strongly in sensory branding. With digital media, you’re only stimulating your brain through sight. As the saying goes “out of sight – out of mind”. Your mind is going to hold onto something longer through additional stimulation. Combining touch, sight or even smell to your visual campaign will create a lasting memory and better R.O.I.

How do we do this?

I’m glad you asked. How about adding a hologram or Augmented reality to your print campaign as Porsche has been very successful in doing?

http://www.mediapost.com/publications/article/282743/porsche-adds-interaction-to-print-campaign.html

You can create an interactive print brochure with paper-thin LED screens multiple pre-programed videos and even make a live call or text directly from the printed page.

https://www.americhip.com/ourwork/dell-make-the-call-book.html

Did you know that you can create a WIFI hotspot through a print publication? Microsoft wanted a high profile ad to announce its Office 365 launch, which gave users access to their network from any location. Microsoft’s ad agency and printer created a live Wi-Fi hotspot directly in Forbes magazine.

https://www.cnet.com/news/microsoft-turns-forbes-magazines-into-wi-fi-hot-spots/

Bottom line, ad campaigns aren’t cheap so make sure you are maximizing your ROI. Don’t settle for something that’s already saturating the market. Push that envelope to create something that combines sight, sound, touch and maybe even smell.

CLIMB United is creatively conquering the cluttered ad world and getting the attention that our clients deserve. We would love to work with you on your next Sensory Branded Campaign!

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Multi-sensory marketing can help you make a more emotional connection with your audience