We at CLIMB United are always trying to stay on top of industry trends, so we invited a sensory marketing expert in to share some cool stuff with us. Americhip spent more than an hour with us and we barely scratched the surface of all the attention-getting marketing pieces they offer. Honestly, it’s limitless.

Sensory branding is a type of marketing that appeals to all the senses in relation to the brand. Multi-sensory communications integrate audio, lights, materials, video and even taste and scent.

Create an emotional connection on a sensory level and bond your brand to your target’s subconscious. Click to Tweet
 

There are options at all budget levels so don’t assume it’s out of your price range; we can help you pick the best option for your business. Here are just a few examples:

 

Video Annual Report

This unique annual report had a face of a company executive on each page and a strategically placed cutout that had a video screen in it. As recipients flipped through the pages, they could press a button on the side and watch the mouth of one of the executives come to life and speak about the company’s recent achievements. And yes, if you really want to have some fun you can pick a video that doesn’t match the face (we did try this more than once).

Pop Up Brochure

Pop Up Brochure

3D Pop-Up Media Kit

A TV network that was launching a new mini-series created this piece to promote the show. The textured book was made of high-quality paper stock, and when opened, reveals a highly detailed “Red Tent” that literally pops up from the page. The piece engages both the sense of touch and sight with great three dimensional details.

Blow Out the Candle and…

The piece on the left was done by Americhip as a promotional piece to illustrate all the potential ways sensory marketing can be delivered. When you opened the brochure, the candle on the cupcake was lit and after you blow it out, you receive an applause! Think about celebrating your customers with something like this!

Pop Up Brochure

Pop up Brochure

Peel and Taste

And finally, to promote a new drama series, editions of Rolling Stone included a “peel and taste” that delivered a taste of this fictional mojito product from the show, Cane. 

If you’d like help creating a campaign using one of these great ideas, get in touch with us at bob@climbunited.com. We are filled with ideas for you!

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